Uploaded on 2020-05-29 by Tan Tze Yang

This photo shows a light projection on a building, the National Gallery of Singapore. Some visible information in the image is the crowd in the foreground, as well as people playing with the light projection on the stairs and more people on the roof of the building. Two invisible information that can be derived is that firstly, Singaporeans are interested in these kinds of events and would attend these events to see the light projections, compared to normal occasions where museums and art exhibitions may not have such a high attendance. Secondly, the main profiles of those present are couples and families with young children, which indicates that these are the main target groups that will be interested in the projections. From the invisible information derived regarding the main profile of the target group, we are better able to tailor the designs and projections, and can make use of these projections like information architecture, and even present information to educate the audience about art, or history, or use the projections to tell a story. In doing so, we can better improve the projections while maintaining the interest of the children and couples, allowing them to learn more.