Uploaded on 2020-05-08 by Srdjan Z

Bella Mossa App: Bologna Like most urban centers, Bologna has its share of traffic congestion. One major initiative to address this problem was the designation of a pedestrian zone in the city’s historic center that strictly limits automobile traffic. (There are special provisions for tourists who need to get to hotels located within the zone.) But traffic in most areas of Bologna, which fall outside the zone, still remained challenging, often exacerbated by the frequent strikes (scioperi) and political demonstrations that are typical in Italy. Goals of Bella Mossa The project uses incentives to reduce vehicular traffic and CO2 emissions by encouraging people to walk, cycle or use public transportation. What is Bella Mossa? How does it work? Through a smartphone app (downloadable in the App Store or on Google Play), individual participants are able to record their sustainable journeys as they go about their lives in Bologna. By doing so, they are able to earn mobility points. In addition, schools and businesses can register as teams. Then through a public/private partnership, participants can exchange their mobility points for discounts and goods offered by local businesses. https://www.youtube.com/watch?v=9h4i61Z_TWI (The pic is by Bella Mossa project made)