Uploaded on 2017-03-21 by Anastasia Petrova
Globalization for the construction industry and construction organisations is creating a new type of construction industry, high technology and vertically integrated that will operate side by side but totally independent of the conventional, low technology industry. The creation of a global market means that what used to be niche markets in national markets become large enough to allow investments into research and development, and therefore prime targets for the research intensive, high technology global firm. Small construction firms simply do not have the resources to operate effectively in the global market. Hilti's story of globalization in construction: "During the restoration of the Trevi Fountain in Rome, one of the columns in the façade was found to be unsafe, with a crack around its base. This may have also been contributing to cracks in the fountain’s friezes. So, we decided to use our Hilti drill, drilling holes. Then we used Hilti steel rods anchored by chemical adhesive. We injected excess adhesive to compensate for any voids inside the base."