Uploaded on 2017-02-11 by Dustin Engelken

Please note that the photo being used is from Wikipedia. I am currently living abroad and was therefore unable to take a photo for this exercise. Invisible information: Income level/Socioeconomic status; Population density In the attached photo, population density is readily determined by the level of building development. In simple terms, it is obvious that the area is highly populated due to the large presence of mid- to high-rise buildings (as well as the presence of large-scale entertainment venues which must be supported by large populations). The density of this urban environment creates many challenges, not limited to the development of buildings on small plots of land to the provision of services for large populations such as schools, policing, hospitals, etc. Although the photo lacks the sophistication of Big Data, a planner can evaluate the invisible information present to find areas which may be able to take on more development, as well as which areas are likely to need increased services. Once these areas are identified, the planner can dive deeper into census information and other available data points to determine both the needs of an area, as well as the potential for new development. The use of such invisible information can inform a planner and thus can ensure the availability of services for residents. The planner can also better plan transportation networks, shopping districts, etc., which together with the adequate provision of services can ensure that an urban environment is more livable for the residents who call it home.