Uploaded on 2015-06-16 by cRahul

[1]: http://i.imgur.com/AdoTjJo.jpg A Road crossing at Jamshedpur, India. There is a road, an advertisement board on the left and a playground on the right. The playground is filled with kids during the evening hours of the day, playing all kinds of formal games like archery, football and hockey. The invisible information here is the playground being utilized for developing a culture of sports in the community. This could be encouraged even more by setting up a sports center nearby. The advertisement boards serve as a good source of revenue to the urban governance body, and by measuring the impact of the advertisements placed in this location by employing eye-tracking sensors, the governming bodies may charge the advertiser accordingly.