Uploaded on 2014-10-28 by OllieGoldsmith

Two aspects of Invisible information would A) be the destination or tram stop of each individual person, recorded by the ticket machine on the tram. It would indicate peak times that people use the service and could inform on decisions to increase frequency of service to these destinations. B) GPS signals and location check-ins using smart phones and social media by residents and tourists to the city can supply big data which could be utilised to understand more about the city. For example where people are going, at what times of the year, and whether they are heading for a destination off the tram route. This could inform on whether it would be worth extending a line to incorporate this destination in the tram schedule. ][1] ![enter image description here][2] [1]: http:// [2]: https://edxuploads.s3.amazonaws.com/14145250771981011.jpg